WORKING GROUP NAME

 Hotel Analytics Working Group

WORKING GROUP CO-CHAIRS

Matthew Goulden, CEO, Triometric
Connie Marianacci, Director of E-Commerce Strategy & Performance, Accor North & Central America
Anisha Yadav, Sr. Director, Customer Success - North America, Revinate

HEDNA BOARD LIAISON

Audrey Murante, Sabre Hospitality Solutions

VISION STATEMENT

Empower hoteliers to collect, store, analyse and action their data to make intelligent decisions about their distribution strategies. 

MISSION STATEMENT

To increase awareness and adoption of data analytic practices and tools, to demonstrate how data analytics can be applied to hotel distribution, and to create global and regional recommendations for hotel best practice.

IDENTIFIED BUSINESS PROBLEMS

The perishable nature of the hotel product means hotel distribution is a race against time. The need to manage occupancy to maximize revenue starts by mastering distribution as well as marketing and revenue management practices. There is the urgency to keep IT operations optimized with its complex web of APIs and networks with powerful intermediaries, switches and GDSs at the center. Data is the crucial ingredient to retaining control of pricing, inventory and customer relationships, and being able to compete effectively. But what data is needed to answer key questions, how can it be obtained and how it can be best applied in daily operational and commercial decision making is a key challenge.

GROUP OBJECTIVES

Increase awareness and adoption of data analytic practices and tools to demonstrate how they can be applied to hotel distribution incorporating recommendations for hotel best practices.

MEETING PLANS

Draft Meeting Plans: HAWG will meet quarterly as a large group to solicit volunteers to work on blogs for the following quarter. Small groups will meet as needed, at least once a month.

Quarterly Calendar:

Quarter 1: January – March

• Full group meeting to finalize blog topic and format
• Solicit volunteers for blogs
• Publish one blog

Quarter 2: April – June

• Full group meeting to finalize quarter blog topics
• Publish 3 blogs

Quarter 3: July – September

• Full group meeting to finalize quarter blog topics
• Publish 3 blogs

Quarter 4: October – December

• Full group meeting to finalize quarter blog topics
• Publish 3 blogs

DELIVERABLES

Draft Deliverable: Create a series of one to two blogs a month continuing on the theme of Hotel Analytics Best Practice.

FUTURE PLANS

A potential future phase if desired by the Working Group membership is a deeper investigation of one of the data analytics areas identified, such as how certain data analytics can be developed to assist Hotels to better understand their distribution effectiveness.

Download the full Hotel Analytics Working Group Charter here. If you would like to join the Hotel Analytics Working Group, please fill out the form below: