|Hotel Analytics Working Group: Charter|
WORKING GROUP NAME
Hotel Analytics Working Group
WORKING GROUP CO-CHAIRS
Matthew Goulden, CEO, Triometric
WORKING EDITORIAL COMMITTEE
Sonja Woodman, Independent Travel Tech Writer
HEDNA BOARD LIAISON
Audrey Murante, Sabre Hospitality Solutions
Empower hoteliers to collect, store, analyse and action their data to make intelligent decisions about their distribution strategies.
To increase awareness and adoption of data analytic practices and tools, to demonstrate how data analytics can be applied to hotel distribution, and to create global and regional recommendations for hotel best practice.
IDENTIFIED BUSINESS PROBLEMS
The perishable nature of the hotel product means hotel distribution is a race against time. The need to manage occupancy to maximize revenue starts by mastering distribution as well as marketing and revenue management practices. There is the urgency to keep IT operations optimized with its complex web of APIs and networks with powerful intermediaries, switches and GDSs at the center. Data is the crucial ingredient to retaining control of pricing, inventory and customer relationships, and being able to compete effectively. But what data is needed to answer key questions, how can it be obtained and how it can be best applied in daily operational and commercial decision making is a key challenge.
Increase awareness and adoption of data analytic practices and tools to demonstrate how they can be applied to hotel distribution incorporating recommendations for hotel best practices.
Draft Meeting Plans: HAWG will meet quarterly as a large group to solicit volunteers to work on blogs for the following quarter. Small groups will meet as needed, at least once a month.
Quarter 1: January – March
Quarter 2: April – June
Quarter 3: July – September
Quarter 4: October – December
Draft Deliverable: Create a series of one to two blogs a month continuing on the theme of Hotel Analytics Best Practice.
A potential future phase if desired by the Working Group membership is a deeper investigation of one of the data analytics areas identified, such as how certain data analytics can be developed to assist Hotels to better understand their distribution effectiveness.
Download the full Hotel Analytics Working Group Charter here. If you would like to join the Hotel Analytics Working Group, please fill out the form below: