|Connectivity Working Group: Charter|
If you would like to join the Connectivity Working Group, please fill out the form found at the bottom of your screen.
WORKING GROUP NAME
Connectivity Working Group
WORKING GROUP CO-CHAIRS
Jodi Gibson, DerbySoft
HEDNA BOARD LIAISON
Shopping and selling connectivity addresses the needs of today for hotel distribution and the complexity required for identifying, recognizing, personalizing, packaging, offering, and selling traveler or persona-specific offers in real time.
The working group will outline the shopping and buying models, system requirements, and necessary technology for hotel distribution, enabling the continue evolution from today’s approaches to those that are likely to emerge as the industry evolves to ever-increasing personalization. It will outline the likely steps that the industry will take toward that future state, coupled with the technological approach for enabling that evolution.
IDENTIFIED BUSINESS PROBLEMS
Hotels and retailers want to be able to tailor offers to the specific needs and expectations of their traveler customers, and current shopping and selling models are not designed to support traveler-specific shopping and buying
The Connectivity Working Group will also focus on the enablement of personalization, also referred to as NDC for hotels, attribute-based selling, among other things. Through this effort, the working group will work to outline the technical framework that the industry can collectively utilize to support the objectives of real-time personalization. To do this, they have to be able to know who is shopping, know what that specific traveler or traveler persona want or are likely to want. They need to be able to receive information about the shopper and transmit offers specific to that traveler.
WORKING GROUP COMPOSITION
Download the full Connectivity Working Group Charter. If you would like to join the Connectivity Working Group, please fill out the form below: